Building a strategic vision that transformed how BUPA approaches digital customer servicing
BUPA needed to reimagine their digital servicing experience in the next 5 years (2020). The challenge was for BUPA Digital and SapientNitro to create a strategic vision that would guide foundational transformation for MyBupa, the Private Health Insurance Self-Service platform, and secure significant investment for long-term digital evolution.
Over 6 weeks, a comprehensive digital servicing vision and strategy aligning business objectives with user needs was developed, creating a roadmap for future transformation.
High-fidelity designs that brought the strategic vision to life
with £150k investment into the ideation sprints, the strategic vision secured
£6 millionin funding for BUPA Digital to enable the foundations for realising the digital servicing vision.